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CINTRON BEVERAGE GROUP LAUNCHES FLEET OF CUSTOMIZED CHEVY HHRs TO SPREAD THE WORD ABOUT ITS GREAT TASTING ENERGY DRINKS AND TEAS

PHILADELPHIA, August 1, 2007 — Cintron Beverage Group is taking its line of great tasting energy drinks and teas on the road in a fleet of tricked out Chevy HHRs, sporting high-impact Cintron graphics that embody the uniqueness of Cintron's beverage line. The initial fleet of 13 Chevy HHR Panels was customized by CRC Studios (Classics, Rods & Customs), a renowned Detroit auto customizer, and will be used by the Cintron sales and marketing team for sales calls and special events, including offshore racing events where Cintron’s powerboats compete - and are capturing the top prizes.

The black and silver Cintron HHRs feature customized visors and running boards as well as paint jobs that showcase the Cintron logo in large, bold graphics along with the company's slogan: "An energy drink that tastes great!" A graphic of the distinctive Cintron Liquid Energy can is featured on the roof of the HHR. The inspiration for the fleet was a meticulously restored 1953 Chevy delivery wagon, also customized and adorned with the Cintron logo, that was unveiled earlier this year at Detroit's Autorama, where Cintron was the "official drink" of the annual custom car show.

"Our fleet of HHRs is the ideal platform to raise brand awareness of Cintron energy drinks and teas during our aggressive product rollout," said Wes Wyatt, chairman and CEO of Philadelphia-based Cintron Beverage Group. "The new Chevy HHR Panel wagon shares the same youthful attitude we embrace at Cintron, and the fabulous eye-catching custom graphics are sure to be noticed by our target customers, whether on the road or at special events." "We're carving out our niche in the very competitive beverage marketplace," said Joe Roberts, president of Cintron. "Brand awareness is the first step, and our amazing fleet of Cintron HHR Panels is guaranteed to capture attention and generate some word-of-mouth buzz for us. Once we’re on consumers' radar, Cintron's great taste and quality ingredients seal the deal."

Cintron's Liquid Energy drinks are distinguished by their great taste and quality ingredients and come in four flavors: Pineapple Passion, Tropical Azul, Citrus Mango and Sugar Free Citrus Mango. Unlike its major competitors, Cintron appeals to today's health-conscious consumers with drinks that do not contain high fructose corn syrup. Cintron recently followed up the successful launch of its Liquid Energy drinks with a line of five varieties of green tea: Pomegranate, Mango, Guava Passion Fruit, Original and Diet.

Wes Wyatt and Joe Roberts meet with General Motors Vice Chairman and product chief Bob Lutz Cintron Beverage Group Chairman and CEO Wes Wyatt (left) and President Joe Roberts (right) meet with General Motors Vice Chairman and product chief Bob Lutz (center) at Detroit's Renaissance Center to unveil Cintron’s fleet of custom HHR Panels.

Three of Cintron Beverage Group's custom HHR Panels at General Motors headquarters at the Renaissance Center in Detroit. Three of Cintron Beverage Group's custom HHR Panels at General Motors headquarters at the Renaissance Center in Detroit.


Review from Energy Drink Reviews

Cintron Energy Enhancer Citrus Mango

Cost: $2 16 oz
Active ingredients: B6, B12, Ginseng, Taurine, Caffeine
Rating: 7.77 out of 10
Calories: 110 x 2

This drink just makes me want to yell out, "Taste it, ugh!" Why no real particular reason, I guess because my favorite part of the drink is the unique and delicious citrus mango flavor. This energy enhancer, whatever that means, energy drink has a real good flavor with a nice balance of carbonation and energy. Seriously it is pretty delicious. The energy is nothing big or new just about the redbull strength a little stronger and with the double size you get two of them. So la de freakin da, but I guess I haven't been concerned with pushing the energy envelope so much as finding great new tastes and flavors, and this drink does have that. I know your thinking there are a ton of orange and citrus energy drinks on the market but their citrus mango bring a whole new flavor and feel. So overall I liked the drink I would pick it up occasionally when I saw it in the store when I was in the mood for a fruit beverage, and this stuff would taste amazing when mixed. Seriously give a group of giddy girls this drink with some vodka and the giggling will go on all night long, it is a great fruity drink, and who doesn't like mango. I actually and going to invent the newest energy drink mix right here right now, take one can of Cintron Citrus Mango put it in a blender with a bunch of ice, add 3 shots of tequila, blend for the most delicious Energy Mango Margarita ever. I wouldn't recommend making liquid nitrogen margaritas, only because you need some physics majors around, but then it would be even cooler. Anyways this goes into my try it and buy it category so get out there and find yourself some Cintron.


Aggressive Locally Based Company Targets nationwide Beverage Trends

CINTRON Launches Exciting New Green Tea
Great Tasting New Flavors and Healthy Ingredients
--Green Tea, Honey, Ginseng--
All Kosher

Philadelphia, PA 4/24/07 – After tremendous sales across the country of CINTRON Liquid Energy during it’s first six months on the market, CINTRON Beverage Group is extremely proud to announce the May launch of its new line of products – five flavored CINTRON Green Teas!

The CINTRON Beverage Group created a breakthrough innovation of flavored Pineapple, Mango, and Tropical Azul energy drinks that taste great, but also has the added health benefits of vitamins B6 and B12, Glucoronolactone which eliminates the “crash” feeling from energy drinks, and uses no high fructose corn syrup.

With the success of CINTRON Liquid Energy, what was next for the healthy and flavorful CINTRON Beverage group to tackle? Reinventing Green Tea by creating tantalizing flavors with additional health benefits of honey and ginseng!

These tantalizing CINTRON Green Teas are sold in a stylish green Big Can that acts as the perfect accessory for any outfit or location the consumer may happen to be in. It is value sized at 23.5 oz and priced at only 99¢, making CINTRON Green Teas a super value and worth every penny for the best tasting Green Tea out there! In addition to being the best-flavored tea drink on the market, CINTRON prides itself with making their Green Teas all Kosher!

Green Tea is known around the world for its nutrisutical powers containing active ingredients that body can use in a positive way. It contains a Phytochemical EGCG, which is a powerful anti-oxidant known to battle both cardiovascular disease and cancer. Green Tea is known to lower cholesterol and is a favorite among dieters because it increases the body’s caloric usage.

Honey is considered the healthiest sweetener by containing phytonutrients known to help prevent cancer, acting as an ergogenic aid and also increasing the body’s antioxidants.

Ginseng is known to reduce fatigue and stress, increase memory, and fight off colds, flu and infection.

What better way for the CINTRON Beverage Group to target the increasingly health conscious market than to combine the known benefits of Green Tea with the added nutrisutical powers of honey and ginseng!

CINTRON Green Tea drinks are available in five delicious flavors – Pomegranate, Mango, Guava Passion fruit, Original and Diet. With flavors so fresh and mouth-watering, the natural essence of CINTRON Green Tea is the best tasting and healthiest Green Tea drink on the market to date!

In addition to CINTRON Beverage Group’s amazing talent as innovators in the drink industry, they are leading the way in high profile side activities like the signature designed and built CINTRON replica show car of a classic 1953 General Motors Chevrolet delivery vehicle that recently won two awards at the Detroit auto show custom car division!

Not to be outdone, the CINTRON 21 boat racing team is the current Vee Hull Boat World Champion in the Off Shore Super Cup Racing division and will be competing again this year to maintain the title!


60-Second Critic (from PhillyMag.com)

Drinks: Cintron Liquid Energy

By Amy Strauss image

Cintron Liquid Energy
($1.99)

I have been unfaithful, Red Bull. As you know, I’ve been tempted before by all the other energy drinks out there: Tab, AMP, Rockstar. But none were quite as effective as you — until I found Cintron. It’s local, developed by Camden pastor Joe Roberts. And it tastes good. A bold claim, I know: an energy drink that actually tastes good. But the Latin-inspired flavors won me over. With Tropical Azul, Citrus Mango and Pineapple Passion among the options, well, I wasn’t disappointed. Cintron is also larger than most energy drinks — 16 ounces — but I wasn’t intimidated. If I just want a little Cintron, the handy plastic lid caps off the rest for another time. I’d be lying if I said I didn’t have some vodka with my Cintron. And I’d be lying again if I said it didn’t keep me dancing all night. Goodbye, Red Bull. Grade: A

Originally published in Philadelphia Magazine, February 2007.





© 2007 CINTRON BEVERAGE GROUP