And all of these elixirs share one common and glaring shortcoming. Simply put, they don't deliver in taste appeal. So who says an energy drink shouldn't taste great?
According to Joe Roberts, President of the new Philadelphia based beverage company, the CINTRON idea is simple. Introduce great flavor into the energy drink equation and take the market by storm. And, ideal for an increasingly health conscious public, CINTRON uses no high fructose corn syrup.
With tantalizing flavors like Citrus Mango and Tropical Azul -- an exotic blue fruit punch -- CINTRON not only wins the flavor wars but assures the broadest possible audience.
The Latin accent of the drink flavors, trademark logo and can design appeal to the fast growing hispanic demographic, while resonating with the general American marketplace which is seduced by all things Latin, from food, music, dance and fashion to media, film, and pop star icons.
Now two success-driven entrepreneurs - commercial construction innovator Wes Wyatt, and beverage industry market maker Joe Roberts joined by a team of specialized pros in specialty drink product development, sales, marketing, and high-concept promotion -- have come together to create a drink sensation that will sweep the country and set a new standard in the marketplace.
CINTRON is now in distribution in New Jersey, Pennsylvania, Delaware, Maryland, Virginia, Michigan, Florida, Puerto Rico and is already causing more commotion than Shakira's hips.
The CINTRON Energy Group was conceived by Joe Roberts, one of the nation's most successful marketing executives in the soft drink and juice business. His tireless drive and solid business contacts throughout the country helped establish some of the best known brands in the beverage industry.
As an ordained minister and Pastor of the Holy Spirit Cathedral in Camden, NJ, Joe Roberts knows something about commitment and faith.
"I believe we are hitting the market with CINTRON Energy Drinks exactly at the right time, with the right product, package design and strategy to take us to the head of the pack," says Joe.
"Our challenge now is to keep our team and distributors committed to this product while we get the message out. We are working hard every day through community events and sponsorships to take CINTRON to the public."
And that's where the other half of the team, Wes Wyatt comes to the table. For over 30 years Wes Wyatt, Inc. has been a major player in the commercial construction industry.
"Getting the attention and ultimately the trust and confidence of the biggest clients in the industry is key to success in my business," says Wyatt. "My specialty has been generating interest and excitement and delivering top quality results. That's what we're going to do in the beverage industry with CINTRON."
And to help add razzle-dazzle, Wes Wyatt brings to the marketing mix high profile side activities like his championship winning CINTRON Offshore Super Series speedboat racing teams. He has also designed a custom built signature CINTRON show car - a replica of a classic General Motors 1953 Chevrolet Sedan Delivery Vehicle - being created by the famed car customizer CRC studios of Clinton, MI.
The CINTRON offshore racing teams, the new show vehicle along with a fleet of customized H3 will help the brand establish a strong identity according to Wyatt. The distinctive CINTRON silver 16 oz. Can with a handy resealable plastic top is already winning rave reviews and was recently nominated for 'Best New Beverage Container' design award by the 2006 InterBev national industry association convention.
In addition to commitment to the success of CINTRON , Joe and Wes are also heavily vested in community support projects. CINTRON has been and will continue to be a major sponsor of the Children's Crisis Treatment Center providing direct financial aid to over 800 families in need. Through his ministry at the Holy Spirit Cathedral, Joe has brought on CINTRON as a sponsor of the three fully operational daycare centers in Camden.
In every community where we are selling our products we will seek out an appropriate way to make a positive difference.
CINTRON Beverage expects to expand the line of energy drinks, grow into all national markets, and eventually develop new beverage products including specialty teas and juices.
